Advertising Campaigns
Facebook Ads Management

The Clubbish Facebook ads management team takes a scientific approach to your advertising spend vs. conversion data. The utilisation of social media increases the odds of finding and nurturing potential clients by developing a long-term strategy for engagement between your audience and your brand. Our well-thought-out and analytics-based approach to Facebook ads management boost your organisation’s opportunities to engage with potential buyers.

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Start
Facebook Ads Management
with Clubbish

    Unlike many ad agencies who guess values, we run test campaigns to ensure that the figures we give you are correct and that the conversion rates (where applicable) are based on real data.

    Facebook Advertising Awareness AwarenessAds

    Brand awareness ads ensure that people stay in contact with the new content on your page.

    This type of ad allows you to create hyper-focused audiences and determine specifically who sees your ad. Once potential customers follow your page, they are far more likely to engage with future content and special offers in your newsfeed. You are also likely to be shown to their friends with similar interests.

    Facebook Advertising Acquisition AcquisitionAds

    Acquisition ads are designed to generate a return by taking potential customers to the buy button of your site.

    As opposed to awareness ads, this type of ad is meant to deliver a very specific result.

    Our calculations and analytics are more critical with this type of ad because the goal is to obtain a quick conversion rather than engage in a long-term interaction.

    Facebook Advertising Retargeting RetargetingAds

    Retargeting ads do not automatically generate an immediate return.

    There is a protracted process behind each “like” that will often generate sales later. The more immediate effect of this type of ad is that it exposes your product or service to a warm audience for a longer duration. The result of this can be higher conversion rates and lower CPC rates.

    We calculate the cost in the following way:

    Total likes x Cost per like = Ad budget

    The typical cost per like is around 38p, so the budget would be calculated as

    For example:
    £0.38 per engagement x 1000 engagements = £380 Ad budget.

    We calculate the cost in the following way:

    Total visits required to site x cost per click = Ad budget
    For example:
    1000 clicks to site x £0.38 per click = £380

    We will also work out a monthly total revenue from the channel vs spend on advertising
    to give you a cost of sale.

    We calculate the cost in the following way:

    Total engagements required x Cost per like = Ad budget

    The typical price of an engagement is around 9p, so the budget would be calculated as:

    For example:
    £0.09 per engagement x 1000 engagements = £90 Ad budget
    Please Note: There are usually multiple campaigns sitting under each of the three segments

    Why Facebook?

    • Generate brand awareness for your business
    • Raise sales by building engagement
    • Lower the cost of sale with a mathematical approach to advertising
    • Target customers using data they have provided to the platform
    • Generate more quality leads

    Build Ad Carousels
    Directly on Facebook

    Why promote only one of your best-selling items, when you can advertise several of them? Clubbish makes it easy to promote a selection of your top-selling products directly onto the Facebook platform. Since their introduction, carousel ads have been an extremely effective tool for increasing sales. We link your sales database directly to the Facebook platform to highlight targeted products on high-performing carousels ads.

    Targeting
    Options

    Targeting Audiences

    • Age
    • Location
    • Gender
    • Language

    Deeper Targets

    • Demographics
    • Interests
    • Behaviours
    • Facebook social categories

    Awareness
    Campaign

    A brand awareness campaign is designed to drive the number of followers of your brand.

    The primary goal of this type of campaign is not to drive sales. The goal is to make sure your company is the one people think of first when they are considering purchasing a product or service that you offer.

    Acquisition
    to Site

    Acquisition is designed to showcase your new products to those people who have an interest in your brand and guide them to the purchase page of your website.

    This method limits wasted ad spend and allows you to focus on existing clients and improve the rate of return visits.

    Retargeting
    Campaign

    The retargeting campaign is a strategy to bring people to your Facebook page and to give them a reason to stay on the page. 

    This reason could be special offers, exclusive or early access to products, or simply great content. Typically retargeting ads are shown to those people who are already familiar with you.

    Behind Our Ads
    The Maths

    When creating your campaigns, our Facebook ads management recommendations are based on a few factors: Our detailed knowledge of the Facebook ad sales marketplace, real-world data, and analytics that we’ve derived from running hundreds of campaigns, and our own internal testing processes. All these elements to into showing the true value of your advertising channel.

    Growth and
    Scalability

    Even though the main purpose of Facebook and Instagram is not revenue, well-structured campaigns, over time, can pay for their own advertising and can be scaled to match your aspirations and the size of the total market. With advanced targeting tools and the ability to engage directly with audiences, our Facebook ads management strategies can help to grow your business.

    Monthly
    Reporting

    We’ve already outlined our mathematical approach to Facebook advertising. However, unless you’re able to quantify your successes, you won’t understand or see the value of your ads.

    We offer a comprehensive and detailed variety of reporting options that clearly communicate the success of your work and the actual costs and benefits of your engagement with your customers.

    Additional
    Facebook Ads Management Services

    We recognise that social media and its associated content can be difficult to implement. At Clubbish we offer a full range of social media services including:

    • Website content and promotional newsletters
    • Voucher management
    • Producing video and graphic content
    • Adding content to your social media

    For more details on these services and how they can help you achieve your business goals, please contact us, and get a free quote.

    Get a Free Consultation

    Our office hours are Monday - Thursday: 9 am to 6 pm, Friday: 9 am to 5 pm

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